Salmon for the People

Born in 1996 from a small batch of Norwegian salmon shared among friends, Salmon & Friends grew from passion into purpose — to make premium salmon an everyday joy.

It all began when we first discovered how extraordinary salmon could be — its taste, its purity, its simple beauty. What started as curiosity became a lifelong mission: to bring the world’s best salmon closer to people.

Through the years, we’ve journeyed from the Norwegian fjords to Chile, from Scotland to Alaska, learning every current, every flavor, every story the sea has to tell. After decades of learning from oceans around the world, our journey has led us here — to Dubai, a vibrant and dynamic home that reflects our passion, our experience, and our promise to share only the very best.

Today, Salmon & Friends carries this heritage forward from Dubai — bringing premium salmon and its companions to everyday life. Healthy, honest, and infused with the quiet energy of the sea, we take pride in serving customers across the city.